{"id":950,"date":"2026-06-07T14:39:15","date_gmt":"2026-06-07T14:39:15","guid":{"rendered":"https:\/\/mariachico.estaciondiseno.es\/?page_id=950"},"modified":"2026-06-08T10:07:01","modified_gmt":"2026-06-08T10:07:01","slug":"campana-publicitaria","status":"publish","type":"page","link":"https:\/\/mariachico.estaciondiseno.es\/index.php\/campana-publicitaria\/","title":{"rendered":"CAMPA\u00d1A PUBLICITARIA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"950\" class=\"elementor elementor-950\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94dd710 e-flex e-con-boxed e-con e-parent\" data-id=\"94dd710\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad5e5d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5ad5e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1742\" height=\"1052\" src=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2025-11-07-112857.png\" class=\"attachment-full size-full wp-image-953\" alt=\"\" srcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2025-11-07-112857.png 1742w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2025-11-07-112857-300x181.png 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2025-11-07-112857-1024x618.png 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2025-11-07-112857-768x464.png 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2025-11-07-112857-1536x928.png 1536w\" sizes=\"(max-width: 1742px) 100vw, 1742px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-082f54a e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"082f54a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_direction&quot;:&quot;in-out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:12,&quot;end&quot;:52}},&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\n\t\t<img class=\"e-image-base e-1435539-ca4b564\" \n\t\t\t\t\tdata-interaction-id=\"1435539\" \n\t\t \n\t\t data-e-type=\"widget\" data-id=\"1435539\"\n\t\t\t\t\t\t\t\t\tid=\"472\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Sin-titulo-15634-03-e1780752932961.png\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"2363\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"2363\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Sin-titulo-15634-03-e1780752932961.png 2363w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Sin-titulo-15634-03-e1780752932961-300x300.png 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Sin-titulo-15634-03-e1780752932961-1024x1024.png 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Sin-titulo-15634-03-e1780752932961-150x150.png 150w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Sin-titulo-15634-03-e1780752932961-768x768.png 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Sin-titulo-15634-03-e1780752932961-1536x1536.png 1536w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Sin-titulo-15634-03-e1780752932961-2048x2048.png 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b30681 e-flex e-con-boxed e-con e-parent\" data-id=\"8b30681\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7451303 e-con-full e-flex e-con e-child\" data-id=\"7451303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"60fb2de\" \n\t\tclass=\"e-60fb2de-694d6dd e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"60fb2de\"\n\t>\n\t\n\t\t\tCAMPA\u00d1A PUBLICITARIA\n\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae82c07 e-con-full e-flex e-con e-child\" data-id=\"ae82c07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-d1a1517-3bf977e e-paragraph-base\" data-interaction-id=\"d1a1517\"  data-e-type=\"widget\" data-id=\"d1a1517\">\n\t\t\t\t\t\t\t\tRaveBass es un festival de HardTechno y Drum and Bass quenace en Granada para cubrir un vac\u00edo real en la escena electr\u00f3nica: un evento con identidad propia, underground y con una fuerte conexi\u00f3n con su comunidad.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04500fa e-con-full e-flex e-con e-child\" data-id=\"04500fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c86814 e-flex e-con-boxed e-con e-parent\" data-id=\"8c86814\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0de84 elementor-widget elementor-widget-image\" data-id=\"0a0de84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo-1-1024x262.png\" class=\"attachment-large size-large wp-image-998\" alt=\"\" srcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo-1-1024x262.png 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo-1-300x77.png 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo-1-768x196.png 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo-1-1536x392.png 1536w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo-1-2048x523.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2567ce3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2567ce3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e742173 e-con-full e-flex e-con e-child\" data-id=\"e742173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"4f91b43\" \n\t\tclass=\"e-4f91b43-aaf0297 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"4f91b43\"\n\t>\n\t\n\t\t\tCRONOGRAMA\n\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7524e23 e-flex e-con-boxed e-con e-parent\" data-id=\"7524e23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\n\t\t<img class=\"e-image-base e-423d67e-faa3a7e\" \n\t\t\t\t\tdata-interaction-id=\"423d67e\" \n\t\t \n\t\t data-e-type=\"widget\" data-id=\"423d67e\"\n\t\t\t\t\t\t\t\t\tid=\"1005\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/CRONOGRAMA-scaled.png\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"2560\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"1440\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/CRONOGRAMA-scaled.png 2560w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/CRONOGRAMA-300x169.png 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/CRONOGRAMA-1024x576.png 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/CRONOGRAMA-768x432.png 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/CRONOGRAMA-1536x864.png 1536w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/CRONOGRAMA-2048x1152.png 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d68f9b e-flex e-con-boxed e-con e-parent\" data-id=\"0d68f9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad10cb3 e-con-full e-flex e-con e-child\" data-id=\"ad10cb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"9c6a33d\" \n\t\tclass=\"e-9c6a33d-82d5cb0 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"9c6a33d\"\n\t>\n\t\n\t\t\tEXPECTATIVA\n\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dec7de1 e-con-full e-flex e-con e-child\" data-id=\"dec7de1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-b1c5151-02c6f97 e-paragraph-base\" data-interaction-id=\"b1c5151\"  data-e-type=\"widget\" data-id=\"b1c5151\">\n\t\t\t\t\t\t\t\tSe genera expectaci\u00f3n e intriga mediante la aparici\u00f3n progresiva de la identidad visual de <strong>REIN\u00cdCIATE<\/strong> en distintos soportes urbanos y digitales, como carteles, banderolas, vallas publicitarias, redes sociales y botones de sem\u00e1foros. La repetici\u00f3n de la gr\u00e1fica en diferentes puntos de la ciudad favorece el reconocimiento de la marca y despierta la curiosidad del p\u00fablico sin revelar todav\u00eda el prop\u00f3sito de la campa\u00f1a.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38f4ea3 e-con-full e-flex e-con e-child\" data-id=\"38f4ea3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93ce1e3 e-flex e-con-boxed e-con e-parent\" data-id=\"93ce1e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1248a4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a1248a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:52}},&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3-1-1024x862.png\" class=\"attachment-large size-large wp-image-1027\" alt=\"\" srcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3-1-1024x862.png 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3-1-300x253.png 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3-1-768x647.png 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3-1-1536x1293.png 1536w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3-1-2048x1724.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8311ec2 e-flex e-con-boxed e-con e-parent\" data-id=\"8311ec2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5cac724 e-con-full e-flex e-con e-child\" data-id=\"5cac724\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"c7a135a\" \n\t\tclass=\"e-c7a135a-373d526 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"c7a135a\"\n\t>\n\t\n\t\t\tDIRECTA\n\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b144047 e-con-full e-flex e-con e-child\" data-id=\"b144047\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-3a02ea9-2c8d32c e-paragraph-base\" data-interaction-id=\"3a02ea9\"  data-e-type=\"widget\" data-id=\"3a02ea9\">\n\t\t\t\t\t\t\t\tEn la fase directa se revela la identidad completa del evento, mostrando informaci\u00f3n clave como el nombre, la fecha, la ubicaci\u00f3n y la programaci\u00f3n. La campa\u00f1a se despliega a trav\u00e9s de diferentes soportes f\u00edsicos y digitales, permitiendo que el p\u00fablico identifique claramente el festival y acceda a toda la informaci\u00f3n necesaria para asistir. El objetivo es transformar la curiosidad generada en la fase anterior en inter\u00e9s y participaci\u00f3n real.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4bd54c e-con-full e-flex e-con e-child\" data-id=\"e4bd54c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-853ba59 e-flex e-con-boxed e-con e-parent\" data-id=\"853ba59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55868e7 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"55868e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:52}},&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"869\" src=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/ERTN-1024x869.jpg\" class=\"attachment-large size-large wp-image-1032\" alt=\"\" srcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/ERTN-1024x869.jpg 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/ERTN-300x255.jpg 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/ERTN-768x652.jpg 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/ERTN-1536x1303.jpg 1536w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/ERTN-2048x1738.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a7f952 e-flex e-con-boxed e-con e-parent\" data-id=\"4a7f952\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-638e933 e-con-full e-flex e-con e-child\" data-id=\"638e933\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"983f770\" \n\t\tclass=\"e-983f770-0032330 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"983f770\"\n\t>\n\t\n\t\t\tSOCIAL\n\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63f3fa6 e-con-full e-flex e-con e-child\" data-id=\"63f3fa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-8d85277-e35e4af e-paragraph-base\" data-interaction-id=\"8d85277\"  data-e-type=\"widget\" data-id=\"8d85277\">\n\t\t\t\t\t\t\t\tLa fase social se desarrolla en colaboraci\u00f3n con una asociaci\u00f3n de apoyo psicol\u00f3gico, vinculando el concepto de <strong>REIN\u00cdCIATE<\/strong> con la salud mental y la reconexi\u00f3n personal. Mediante mensajes de concienciaci\u00f3n y acciones de comunicaci\u00f3n, se promueve el bienestar emocional y el papel de la m\u00fasica como herramienta de conexi\u00f3n y cuidado personal.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-597d976 e-con-full e-flex e-con e-child\" data-id=\"597d976\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-853f11c e-flex e-con-boxed e-con e-parent\" data-id=\"853f11c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c17ade elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9c17ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:52}},&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/RTBYJ-1024x769.jpg\" class=\"attachment-large size-large wp-image-1036\" alt=\"\" srcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/RTBYJ-1024x769.jpg 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/RTBYJ-300x225.jpg 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/RTBYJ-768x577.jpg 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/RTBYJ-1536x1154.jpg 1536w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/RTBYJ-2048x1538.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f078a57 e-flex e-con-boxed e-con e-parent\" data-id=\"f078a57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-444073b e-con-full e-flex e-con e-child\" data-id=\"444073b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"0de3d39\" \n\t\tclass=\"e-0de3d39-ab5a005 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"0de3d39\"\n\t>\n\t\n\t\t\tCOBRANDING\n\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f62931a e-con-full e-flex e-con e-child\" data-id=\"f62931a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-40fcdfa-fc26e2d e-paragraph-base\" data-interaction-id=\"40fcdfa\"  data-e-type=\"widget\" data-id=\"40fcdfa\">\n\t\t\t\t\t\t\t\tLa fase de <em>co-branding<\/em> establece una colaboraci\u00f3n entre <strong>RAVE BASS<\/strong> y <strong>Heineken<\/strong>, desarrollando una edici\u00f3n especial de producto y una serie de piezas promocionales que integran la identidad visual de ambas marcas, reforzando la visibilidad del festival y generando una experiencia diferenciadora para el p\u00fablico.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1587b52 e-con-full e-flex e-con e-child\" data-id=\"1587b52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef08b9f e-flex e-con-boxed e-con e-parent\" data-id=\"ef08b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7448b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0e7448b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:52}},&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"828\" src=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/LJH--1024x828.jpg\" class=\"attachment-large size-large wp-image-1035\" alt=\"\" srcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/LJH--1024x828.jpg 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/LJH--300x243.jpg 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/LJH--768x621.jpg 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/LJH--1536x1242.jpg 1536w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/LJH--2048x1657.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5baef32 e-flex e-con-boxed e-con e-parent\" data-id=\"5baef32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d42354e e-con-full e-flex e-con e-child\" data-id=\"d42354e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"8c3f322\" \n\t\tclass=\"e-8c3f322-b6f0219 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"8c3f322\"\n\t>\n\t\n\t\t\tDIGITAL\n\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbdca3c e-con-full e-flex e-con e-child\" data-id=\"dbdca3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-3b558a5-8cee936 e-paragraph-base\" data-interaction-id=\"3b558a5\"  data-e-type=\"widget\" data-id=\"3b558a5\">\n\t\t\t\t\t\t\t\tLa fase digital traslada la identidad visual del festival al entorno online mediante banners web, publicaciones para redes sociales y contenido promocional adaptado a Instagram. Esta presencia digital permite mantener una comunicaci\u00f3n constante con el p\u00fablico, generar interacci\u00f3n, anunciar novedades y reforzar la visibilidad del evento antes de su celebraci\u00f3n.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61a9fe0 e-con-full e-flex e-con e-child\" data-id=\"61a9fe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76d86e1 e-flex e-con-boxed e-con e-parent\" data-id=\"76d86e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0614616 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0614616\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:52}},&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"827\" src=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/HGM-1024x827.jpg\" class=\"attachment-large size-large wp-image-1033\" alt=\"\" srcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/HGM-1024x827.jpg 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/HGM-300x242.jpg 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/HGM-768x620.jpg 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/HGM-1536x1241.jpg 1536w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/HGM-2048x1654.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f01249 e-flex e-con-boxed e-con e-parent\" data-id=\"2f01249\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e184930 elementor-widget elementor-widget-image\" data-id=\"e184930\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:21,&quot;end&quot;:75}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"239\" src=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182248-1024x239.png\" class=\"attachment-large size-large wp-image-1066\" alt=\"\" srcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182248-1024x239.png 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182248-300x70.png 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182248-768x179.png 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182248.png 1334w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2564ce3 e-flex e-con-boxed e-con e-parent\" data-id=\"2564ce3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-273aff7 e-con-full e-flex e-con e-child\" data-id=\"273aff7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-63b7af0-1290b89 e-paragraph-base\" data-interaction-id=\"63b7af0\"  data-e-type=\"widget\" data-id=\"63b7af0\">\n\t\t\t\t\t\t\t\t\u201cLa identidad visual evita lo agresivo o industrial t\u00edpico del techno y el drum&amp;bass y apuesta por una gr\u00e1fica m\u00e1s sensorial, fluida y emocional.\u201d\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65cc52b e-con-full e-flex e-con e-child\" data-id=\"65cc52b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d17e161 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d17e161\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182211-1024x614.png\" class=\"attachment-large size-large wp-image-1068\" alt=\"\" srcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182211-1024x614.png 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182211-300x180.png 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182211-768x461.png 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182211-1536x921.png 1536w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-07-182211.png 2041w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1900e10 e-flex e-con-boxed e-con e-parent\" data-id=\"1900e10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-83cd69a e-con-full e-flex e-con e-child\" data-id=\"83cd69a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-ec78aaf-4369f61 e-paragraph-base\" data-interaction-id=\"ec78aaf\"  data-e-type=\"widget\" data-id=\"ec78aaf\">\n\t\t\t\t\t\t\t\t\u201cRaveBass es un espacio para apagar el ruido exterior y conectar con lo esencial: la m\u00fasica, el cuerpo y la comunidad.\u201d\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-130ba30 e-con-full e-flex e-con e-child\" data-id=\"130ba30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e30b7b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4e30b7b\" data-element_type=\"widget\" data-e-type=\"widget\" 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srcset=\"https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo_Mesa-de-trabajo-1-copia-13-1024x576.jpg 1024w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo_Mesa-de-trabajo-1-copia-13-300x169.jpg 300w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo_Mesa-de-trabajo-1-copia-13-768x432.jpg 768w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo_Mesa-de-trabajo-1-copia-13-1536x864.jpg 1536w, https:\/\/mariachico.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/3.aplicaciones_MariaHidalgo_Mesa-de-trabajo-1-copia-13-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CAMPA\u00d1A PUBLICITARIA RaveBass es un festival de HardTechno y Drum and Bass quenace en Granada para cubrir un vac\u00edo real 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